Without a website, where would your customers find you? Long gone are the days where your only source of leads should come from the yellow pages. Having a website is crucial in order to have a steady flow of prospects coming to you for your expertise in your niche. It’s one thing to have a great website, but knowing how to get it ranking in Google is the hard part. This is where Search Engine Optimization comes in, also known as SEO. Let’s go over what SEO is, and how it can help benefit your business.
What is Search Engine Optimization
SEO is the process of getting your website to show up on page 1 of Google. It consists of a multitude of factors that comply with the latest Google algorithms in order for your site to be visible. How often do you click on a website that’s on page 2 or higher? Having a website on page 2 or 3 isn’t’ going to cut it these days. If you want to rank above your competitors, you need to have a skilled SEO team at your side.
Some of the techniques that make up SEO are the following:
- Content marketing
- Backlinking techniques
- Social networking
- Social Bookmarking
- On-site SEO
- Off-page SEO
- Growing your site authority
- Image optimization
- Keyword optimization
Why Your Site Needs To Do SEO
Without SEO, a website is just something that people can go to if you physically tell them what your website is via a business card, flyer, phone call etc. Whereas, SEO is more of an inbound marketing technique. SEO can help put your target audience right in front of your website when they search for the products and services they need the most. Using keyword research and content strategies, SEO can help your clients find you more easily.
With SEO in place, there’s a great chance of more traffic heading over to your website, which will in turn, lead to many organic sales and better conversion rates.
How We Can Help
Our experts here at Profit Parrot love everything about SEO. We’re tech nerds who specialize in getting small businesses ranked on page 1 of Google. If you’re interested in growing your brand awareness, traffic and sales, contact our team to see how we can help today. We’d love to provide you with a free site audit and come up with a detailed plan from there.